Does this replace my brand safety tool?

For placement review, yes. We check every domain your ads ran on and exclude the ones that fail, inside the same audit that handles click fraud. That is two subscriptions collapsed into one.

AI Ad Audit

S t o p o v e r p a y i n g f o r a d s .

Ad platforms give you bad placements, send bot traffic or make errors with billing or proper targeting. Dash.fi is a tool that helps you prevent future waste.

When the audit catches invalid traffic, we build it into an exclusion audience so the platforms stop serving your ads to it. Your next dollar goes to real buyers.

DASH.FI — AD AUDIT

Connection Matrix

Google

$84,200

What we look at on every click.

A 1st-party pixel on your site sees what the platforms will not show you. We score every click against the standard, then keep only what is defensible.

1st-party pixel

Runs on your own site, so the traffic data is yours, not the platform's.

Geo-IP checks

Flags clicks that land from outside the geography you targeted.

Known bots and fraud

Filters traffic from known bot networks and fraud sources.

Sophisticated bots

Catches advanced non-human traffic that slips past basic filters.

Targeting compliance

Checks whether each click actually matched your targeting criteria.

Non-rendering clicks

Spots gclids and fbclids that never rendered your page at all.

Engagement signals

Surfaces high-bounce, low-engagement campaigns that signal wasted spend.

IAB + MRC aligned

Every metric maps back to the standards the platforms recognize.

Brand safety New

See where your ads actually ran.

Your ads run on thousands of domains you never picked. Dash.fi pulls the full placement list, screenshots each domain, and has AI review what is actually on the page — a real site with real content, or a shell built to collect ad revenue. Bad placements go into your exclusions.

Every domain, reviewed

We collect the placements your campaigns ran on and check each one, not a sample.
AI reads the page, not the URL

A screenshot of the live page is reviewed for real content and real layout. Spoofed and made-for-advertising sites do not pass.
One subscription instead of two

Brand safety and click fraud protection run inside the audit you already have. No separate vendor, no extra fee.

How it works

Connect, audit, report.

Dash.fi handles detection, exclusion, and reporting through each platform's official APIs.

Step 01
Connect your accounts
Link your ad accounts and add the pixel. Five minutes, no IT lift.
Step 02
We audit every click
Each click is scored against IAB and MRC metrics, continuously.
Step 03
We review every placement
Each domain your ads ran on is screenshotted and reviewed by AI.
Step 04
AI assembles the evidence
Findings are compiled into a documented package.
Step 05
Traffic quality report prepared
Your report is ready to submit in one click.

Apply it right

Get the most out of protection.

A few practical rules. They are how the audience actually moves the numbers.

01
Apply to new campaigns

Adding an audience to a live campaign tends to reset its targeting and learning. Start the audience on new campaigns so exclusions hold from day one.
02
Give it time to compound

Audiences only bite once a few thousand bad profiles feed them. The payoff builds over the mid to long term, so turn it on and let it work.
03
Teach the algorithm

Beyond blocking, we show the platform AI what to omit, so it stops building lookalikes of bots and profiles that sit outside your targeting.

Savings estimator

See what's possible on your ad spend.

Three stacked components — card cash back, invalid traffic exclusions, and billing savings — compound month over month. Move the slider to your monthly ad spend.

Stacked savings3–10% of ad spend

Monthly ad spend$100k/ mo

Dash.fi Card cash backup to 3%$0 – $3k
Invalid traffic exclusions*3–6%$3k – $6k
Billing savingsup to 1%$0 – $1k

Total monthly savings$3k – $10k

*Savings percentages are estimates. Exclusions vary based on account health. Cash back is a fixed rate on ad spend put on the Dash.fi card.

Don't take our word for it

Prove it with an A/B test.

Run one campaign with protection and one without, then compare. If the protected campaign beats the control, the lift is real.

Split test A control B protected

Budget Same Same

Creative Same Same

Targeting Same Same

Exclusion audience Off On

Invalid traffic in the buy Unfiltered up to 6% excluded

Same budget, same creative, same targeting. The gap between A and B is the effect of protection.

Pricing

Included with your ad audit.

Protection runs on the same audit you already get. There is no extra fee to exclude bad traffic and protect your next dollar.

Your ad audit What's included

Click fraud audit Included
Placement review Included
Exclusion audiences Included
Traffic quality report Included

Additional fee $0

One subscription. No separate vendor.

FAQ

Questions, answered straight.

Click fraud is when bots, click farms, or bad actors click your ads with no intention of becoming customers. Ad platforms bill for every click their systems record, so click fraud inflates your spend without producing any return. It also degrades your lookalike audiences and drives CPAs higher over time. Dash.fi detects click fraud in real time and excludes the traffic before it reaches your data.

Two ways. First, it drains budget: every fraudulent click is a charge for traffic that will never convert. Second, it pollutes your conversion data. Google and Meta register bot clicks as positive signals, then optimize toward more of the same. Lookalike audiences degrade. CPAs climb. The longer it goes undetected, the more expensive it gets. Dash.fi excludes fraudulent signals and feeds the profiles back to your networks as negative audiences, stopping the compounding.

Invalid traffic is the broader category that includes click fraud plus bot traffic, domain spoofing, ad injection, pixel stuffing, and out-of-geography clicks. Platforms use IVT as a technical term. Click fraud is the most recognized subset. Both result in charges for traffic that delivered no real value. Dash.fi detects all forms of invalid traffic in real time and uses the flagged profiles to build negative audiences.

Dash.fi analyzes real-time traffic signals and billing data across Google and Meta. When a click is flagged for geographic anomalies, device inconsistencies, abnormal pacing, or bot-associated behavior, it is excluded before it touches your conversion data. The profile is synced back to your ad networks as a negative audience. Dash.fi also cross-references invoices against delivered traffic and prepares an ad credit request package for you to submit.

Click fraud protection works in real time: it detects and excludes fraudulent traffic before it generates a charge. An ad billing audit works retrospectively: it examines invoices already paid and documents invalid activity and platform billing errors. Dash.fi does both. It excludes click fraud as it happens and audits billing continuously, so you stop losing money going forward and hold the evidence for what you already spent.

Start saving on ad spend today

Sign up in minutes. We audit your accounts, review your placements, prepare the traffic quality report, and block invalid traffic on your behalf.

Included with the audit
Paid-channel fraud only
Compounds over time

What we look at on every click.

1st-party pixel

Geo-IP checks

Known bots and fraud

Sophisticated bots

Targeting compliance

Non-rendering clicks

Engagement signals

IAB + MRC aligned

See where your ads actually ran.

Every domain, reviewed

AI reads the page, not the URL

One subscription instead of two

Connect, audit, report.

Connect your accounts

We audit every click

We review every placement

AI assembles the evidence

Traffic quality report prepared

Get the most out of protection.

Apply to new campaigns

Give it time to compound

Teach the algorithm

See what's possible on your ad spend.

Prove it with an A/B test.

Included with your ad audit.

Questions, answered straight.

Start saving on ad spend today