Updated: January 21, 2025

Ad Pay Protection Terms and Conditions

Important Information about the Ad Pay Protection Program.

These Ad Pay Protection Terms and Conditions (“Terms”) govern your company’s (“Client” or “you” or “your”) participation in the Ad Pay Protection Program (“APP Program”). These Terms form a part of the Dash.fi Platform Agreement (“General Terms”) and incorporate and make a part hereof the Reward Program’s Terms (“Reward Terms”). The Program is provided by Dash.fi Technologies, Inc (“Dash.fi” or “us” or “we”) and is offered at our sole discretion.

1. Definitions

Unless the context requires otherwise, all capitalized terms used, but not defined herein, shall have the meanings set forth in the General Terms or Rewards Terms.

2. ELIGIBILITY; ENROLLMENT

2.1. Eligibility 

All Dash.fi Accounts are eligible to enroll in the APP Program.

2.2. Enrollment

To enroll in the APP Program, the Client must place the dash.fi pixel on its website and grant dash.fi the appropriate permissions in their Meta Ads and Google Ads accounts.

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3. PURPOSE OF THE APP PROGRAM

Through the APP Program Dash.fi will provide ongoing auditing services of the Client’s digital advertising accounts (“Ad Accounts”) across networks including, but not limited to, Google Ads and/or Meta Ads (collectively, “Advertising Networks”) to identify potential billing overcharges due to Invalid Traffic (as defined in Section 4.1) (“Overcharges”) and corresponding Overcharges eligible for refund (“Refund”).

4. DASH.FI’S OBLIGATIONS

4.1. Audits

Dash.fi will conduct regular audits of the Client’s Ad Accounts at the relevant Advertising Networks to identify Invalid Traffic (“Ad Audit”) and thereby calculate the Refund potentially due the Client. “Invalid Traffic” includes, but is not limited to, traffic attributable to out-of-geo ads, ad injection, ad stacking, pixel stuffing, domain spoofing, bot traffic or click farms, etc.

4.2. Reports to Client

4.2.A. Audit Reports. Dash.fi will provide Client with monthly Ad Audit reports detailing: (1)  Invalid Traffic findings, and (2) calculations setting out the Refund to which the Client may be entitled based on those findings.

4.2.B. Delivery of Reports. All reports will be delivered to the Client via Email.

4.3. Manage Refund Requests

Dash.fi will: (1) generate the necessary log or other deliverables as required by an Ad Network and submit such deliverable(s) on the Client’s behalf to the relevant Ad Network requesting a Refund for the Overcharges every month based on the Audit (“Refund Request”), (2) monitor the status of the Refund Request, and (3) credit any Refunds actually received (“Rebate”) to the Client as set out in Section 6. Refund Requests can take up to eight (8) weeks after the calendar month close for an Ad Network to credit a Rebate [in the form of credits to the applicable Ad Account].

5. CLIENT'S OBLIGATIONS

5.1. Dash.fi Card

The Client will make the Dash.fi Card the default payment card on file with the applicable Ad Networks where payment by credit card is available.

5.2. Pixel

Client shall place the dash.fi pixel on the Client’s website for the purposes of continuous tracking and analysis. Client shall ensure that the Ad Accounts associated with the website where the Pixel is placed remains connected throughout the duration of their participation in the APP Program.

5.3. Dash.fi Advertising Platform Access

5.3.A. Google. Client shall grant viewer access to access@dash.fi. Client hereby agrees to maintain such access throughout the duration of their participation in the APP Program.

5.3.B. Meta. Client shall grant access to their Meta accounts for Dash.fi’s Partner ID: 646884015417961. Client hereby agrees to maintain such access throughout the duration of their participation in the APP Program.

5.4. Client Updates

Throughout the duration of their participation in the APP Program, Client shall provide Dash.fi with accurate and up-to-date information regarding its advertising campaigns and configurations.

6. REBATES

6.1. Ad Network Payments with Dash.fi Card

For Client’s that pay their digital advertising expenditures at an Ad Network with their Dash.fi Card (“dash.fi Cardable Payments”):

6.1.A. Dash.fi Cardable Payments Guaranteed Rebate Rate. The Guaranteed Rate three-percent (3%) of the Client’s digital advertising spend for the calendar (“On Card Guaranteed Rebate Rate”). The Guaranteed Rate is 2.5% if dash.fi provides daily net terms to Client on their cardable transactions.\

6.2. Ad Network Payments via ACH/Wire

For those Client’s that pay their digital advertising expenditures at an Ad Network via ACH or Wire (“Invoiced Payments”):

6.2.A. Meta. Client shall grant access to their Meta accounts for Dash.fi’s Partner ID: 646884015417961. Client hereby agrees to maintain such access throughout the duration of their participation in the APP Program.

6.3. Application of Rebates

6.3.A. Google. Any Rebate less the applicable Ad Pay Protection Fee (as defined in Section 7.1) will be credited to the Client’s Google Ad Account.

6.3.B. Meta. For Dash.fi Cardable Payments, any Rebate less the applicable Ad Pay Protection Fee (as defined in Section 7.1) will be credited, at Meta’s discretion, to the Client’s Meta Ad Account or their Dash.fi account. For Invoiced Payments, any Rebate less the applicable Ad Pay Protection Fee will be credited to the Client’s Meta Ad Account.

7. AD PAY PROTECTION FEE; INVOICING; PAYMENTS; PRE-PAYMENT

7.1. Ad Pay Protection Fee

“Ad Pay Protection Fee” means the fee due and payable when earned for the services rendered by Dash.fi via its APP Program.

7.1.A. Dash.fi Cardable Payments. For dash.fi Cardable Payments, the Ad Pay Protection Fee equals an amount that is fifty-percent (50%) of the Rebate inclusive of the On Card Guaranteed Rebate Rate (e.g., if the Rebate received is four-percent (4%), then the Dash.fi Cardable Payments Client would receive an amount equal to the On Card Guaranteed Rebate Rate and Dash.Fi would receive an amount equal to one-percent (1%) as and for the Ad Pay Protection Fee). Influencer Ad Pay Protection Fees equal an amount that is forty percent (40%) of the Rebate inclusive of the On Card Guaranteed Rebate Rate.

7.1.B. Invoiced Payments. For Invoiced Payments Clients, the Ad Pay Protection Fee equals an amount that is fifty-percent (50%) of the Rebate inclusive of the Invoiced Payments Guaranteed Rebate Rate (e.g., if the Rebate received is one and a half-percent (1.5%), then the Invoiced Payments Client would receive an amount equal to the Invoiced Payments Guaranteed Rebate Rate and Dash.Fi would receive an amount equal to one-half-percent (0.5%) as and for the Ad Pay Protection Fee).

7.1.C. Invoicing. Dash.fi will issue an invoice to the Client. Payment is due within 7 days of the Rebate being credited to the Client’s Ad Account.

7.1.D. Dash.fi Rewards Option. A Client may choose to receive its portion of the Rebate (“Client’s Share”) that is over the Guaranteed Rate (“Over Guarantee”) in Rewards via the Dash.fi founder Rewards Wallet. Although the Client is electing to receive the Over Guarantee as Rewards, the Ad Pay Protection Fee is still calculated on one hundred-percent (100%) of the Rebate (e.g., with a ten-percent (10%) Rebate, the Rebate would be apportioned as follows: 1) Client’s Share (i.e., 5%) as the Guaranteed Rebate (i.e., 3%) plus Over Guarantee (i.e., 2%), and 2) Dash.Fi receiving five-percent (5%) of the Rebate as and for the Advance Protection Fee.

7.2. Payments

7.2.A. Client’s Operating Account. Dash.fi may draw funds from the Client’s Linked Account via ACH.

7.2.B. Pre-Payment Account. Dash.fi may draw funds from the Client’s applicable Prepayment Amount balance. 

7.2.C. Cash Rewards. Dash.fi may draw funds from the Client’s Cash Rewards balance.

7.3. Influencer

To qualify for exclusive Influencer level pricing and discounts, the Client agrees to the following obligations each month. If the Client fails to deliver on the following obligations dash.fi will un-enroll them from the program at its discretion and revert the Client to the standard Ad Pay Protection pricing retroactively.

7.3.A. Make three email or text introductions within 90 days to three advertisers that spend equal to or greater than the Client's monthly spend.

7.3.B. Provide updated quotes and testimonials for marketing materials as requested by dash.fi

7.3.C. Client will post a review on dash.fi G2 Crowd and Trust Pilot within 7 days of receiving their first Ad Pay Protection statement.

7.3.D. Client will post about dash.fi monthly on Linked or Twitter and share the post with support@dash.fi for attribution.

7.4. Optional Pre-Payment

Upon Client's request, after ninety (90) days, Dash.fi can provide Client with a baseline rebate assumption (“Rebate Assumption”). Within thirty (30) days of receipt of the Rebate Assumption, Client will have the option to increase their share of the Rebate by pre-paying the Ad Pay Protection Fee (“Pre-Payment Amount”). Based on the term associate with the Pre-Payment Amount (“Plan Term”), the Client’s share of the Rebate will remain consistent for the following Plan Terms set forth in the chart below. The amount invoiced for that month’s Ad Pay Protection Fee will be deducted from the Pre-Payment Amount. Once the Pre-Payment Amount is depleted, the Client can re-enroll with the payment of a new Pre-Payment Amount.

8. GROWTH ATTRIBUTION

8.1. Generally

Client acknowledges and hereby agrees that Dash.fi has the right to:

8.1.A. Attribute increases in Client’s Rebates directly to Dash.fi’s audit technology, reporting, and optimization processes (i.e., the APP Program);

8.1.B. Include anonymized Client data and performance metrics as part of Dash.fi's case studies, promotional materials, or internal analyses, provided that no Client-identifying information is disclosed without Client’s prior consent, such consent not to be unreasonably withheld.

9. CONFIDENTIALITY

9.1. Definition

“Confidential Information” means all non-public information relating to the business, operations, products, or technology of the disclosing Party that is identified by the disclosing Party as confidential or otherwise is reasonably understood to be confidential.

9.2. Information Exchanged/Shared

The receiving Party shall not use the Confidential Information of the disclosing Party except for the purpose of exercising its rights or carrying out its obligations under this Agreement. The receiving Party shall not disclose such information to any third party (except to its employees or contractors who have a need to know and who are bound by confidentiality obligations no less restrictive than those contained in this section), and shall use the same degree of care to prevent misuse or disclosure that that the receiving Party uses with respect to its own Confidential Information of like importance, but in no event with less than reasonable care. The foregoing confidentiality and non-use obligations will not restrict the receiving Party from disclosing Confidential Information of the disclosing Party: (a) pursuant to the order or requirement of a court, administrative agency, or other governmental body; provided that the receiving Party required to make such a disclosure gives reasonable notice to the disclosing Party to contest such order or requirement; and (b) on an as-needed, confidential basis to its legal or financial advisors.

9.3. Exceptions

The confidentiality and non-use obligations hereunder will not apply to: (a) information that is in the public domain or becomes generally available to the public other than as a result of disclosure by the receiving Party in breach of this Agreement, (b) information available to the receiving Party on a non-confidential basis before receipt from the disclosing Party, (c) information received by the receiving Party from a third party who is under no obligation to the disclosing Party to keep the information confidential, or (d) information developed independently by the receiving Party without using the disclosing Party’s Confidential Information.

9.4. Equitable Remedies

Receiving Party agrees that the disclosing Party will be entitled to seek equitable relief, including an injunction and specific performance, in the event of any breach, threatened breach, or intended breach of this Section 9 by the receiving Party. Such remedies will be in addition to all other remedies available at law or in equity.

9.5. Feedback

If either Party gives the other Party any feedback, suggestions, or recommendations about the other Party’s products, services, or technology, the other Party may use such feedback, suggestions, or recommendations without restriction or obligation to the other Party.

10. LIABILITY

In addition to the liability provisions contained in the Platform Agreement which has been incorporated herein and made a part hereof, the Client releases Dash.fi [and the Partner] from all liability due to:

10.1 The Client’s participation in the APP Program;

10.2 The Client’s lost revenue resulting from Ad Audit findings or the Rebate processes;

10.3 Decisions made by the Ad Networks regarding the Client’s Rebates or Ad Account status; and

10.4 Third party claims in accordance with these Terms.

11. OTHER LEGAL TERMS

We may assign, pledge, or otherwise transfer the administration of these Terms without providing Notice to you.

12. TERMINATION

We may suspend or terminate the APP Program at any time and in our sole discretion. In the event that the Platform Agreement or the Rewards Program is/are terminated, these Terms will immediately terminate.

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